Off Brand: Choosing Connection Over Commodification and Authenticity Over Algorithm

I start this free-flowing solo episode with no set topic or structure. In this age of personal branding, formulaic creating, and calculated sharing, I discuss prioritizing connection over commodification. I tell how after extensively researching and studying the best marketing practices, I opted for authenticity over algorithm. I note where I think social media is heading, and suggest what to do about it.

What comes forth ultimately coalesces into a theme of reclamation: of self, of creativity, of privacy, of time, of authenticity, of soul, of passion, of balance, of LIFE. Whether you have a personal brand or not, this episode touches on something we can all relate to: choosing how we show up in the world, and how we individually and collectively shape that world.

We’re all in it together.

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